The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Fitzgerald Subaru of Gaithersburg

Subaru and Fitzgerald Subaru of Gaithersburg believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Fitzgerald Shares the Love with HRA  –  Laura S

During the 2019 Subaru Share the Love Drive, Dottie Fitzgerald and the team at Fitzgerald Auto Mall raised an incredible $75,000 for the animals of HRA. While we couldn't be together in person, we were thrilled to connect for a virtual conversation and check presentation between Dottie Fitzgerald and Lisa LaFontaine, HRA's President and CEO. Many thanks to the team! We are also looking forward to hosting an adoption event Saturday Oct. 10 from 10am - 1pm at the Gaithersburg location. CDC guidelines apply.

Fitzgerald Makes Special Delivery  –  Dani R

At the Humane Rescue Alliance, we’re dedicated to protecting animals and to placing and keeping them with caring families, and we deliver on that promise through our broad range of vital services. However, non of our critical work would be possible without the generous support of our community and partners like Fitzgerald. Recently, the Fitzgerald team delivered two Subaru vehicles packed with pet food, supplies, and toys to our adoption center. Adoptable pup Rolo was the first to test out the toys. We were thrilled to report to the Fitzgerald team that he found a loving, new home later that day. Thank you Dottie and the entire Fitzgerald team! We couldn't do what we do without you!

Fitzgerald Subaru Gives Back at Light The Night!  –  Jenn B

The Leukemia & Lymphoma Society (LLS) would like to recognize and thank Fitzgerald Subaru of Gaithersburg and Rockville for supporting our local Light The Night Walk in Rockville, Maryland for a third year in a row! Over these past few years, the Fitzgerald Subaru team has helped spread our mission of curing blood cancers to their staff, customers, local business partners, and local hospitals through Light The Night and Subaru Cares blanket deliveries, while raising an incredible $12,500+ for our Light The Night campaign! Funds raised for Light The Night go towards the three pillars of our mission: research, patient access, and policy and advocacy. Since 2017,51 new blood cancer treatments have been approved by the FDA, and 45 of these were directly funded by LLS. We aren’t able to make the impact we do without amazing partners like Fitzgerald Subaru of Gaithersburg and Rockville. This year specifically, Fitzgerald Subaru increased their presence in the local community at our Rockville Light The Night Walk by agreeing to be our Red Lantern Holder. Two employees from the Rockville and Gaithersburg locations came up on stage, had Subaru Fitzgerald’s story read to all of our participants, and led the lighting of our red lanterns, which are for anyone who supports LLS’s mission. It was absolutely beautiful, and we are so thankful for Fitzgerald Subaru’s commitment to this community and to Light The Night.

Still Lighting up the Night  –  D J

Fitzgerald Gaithersburg Subaru started the New Year off with a continuation of their commitment to supporting the Leukemia & Lymphoma Society and the Light the Night fundraiser event from October 2018. On January 28th, 2019, the fundraising event continued with the team of associates and managers, at Fitzgerald Gaithersburg Subaru, dressing up with Light the Night t-shirts and gave out lanterns and bags to customers and their families. That evening, another walk was organized to raise funds that will continue to help find cures for cancer. The commitment of this group to Share the Love in and around our community is what makes working at Fitzgerald a special place, that’s the FitzWay!

Share the Love by Adopting a Pet  –  Ed B

It’s been proven that pets add so much to people’s lives, their happiness, and their health. That’s why Fitzgerald Auto Mall hosts quarterly Pet Adoption events at the dealership so we can bring a pet that needs a home and a home that needs a pet, together. It is our hope that finding loving homes for dogs and cats, helps our community in many ways. It is our pleasure to see the happy faces on our customers and neighbors when they pick out their pet from the many needy ones brought into our dealership by The Humane Rescue Alliance. We support their role in advocating animal-friendly communities and to date, have aided in the adoptions of over 200 animals. The adoption events are held at our dealerships and we transform a part of the showroom floor into a friendly adoption facility and play area for the pets. Many of our employees participate in finding the right match for the pets and have even taken home a few themselves. We also have donation baskets in the showroom that are regularly filled to the brim with pet food, toys, leashes, etc., brought in by our employees and sometimes dropped off by our loyal customers. We then take them to local animal shelters. All for the love of our woofers and meowers ¿

Share the Love of Learning  –  Donna T

Fitzgerald Auto Mall continues to spread Subaru’s message to Share the Love at one of the local elementary schools, Gaithersburg Elementary in Gaithersburg, Maryland. In conjunction with an open house for parents, on October 8, hundreds of hardbound, colorful and meaningful books were brought in to the school and given out to students to take home and enjoy reading with their families. Our General Sales Manager, Felipe Teixeira and one of our long-term sales associates, Drew Huon, took their time to visit the school and meet with the school’s principal to make this donation. At Fitzgerald, we encourage continued learning for our associates, at all levels in the dealership, but we start with participating in the love of learning at our local schools. These students are our future employees and customers. Sharing the Love of learning is just one way we hope to give back to our community.

Thank You Fitzgerald for Sharing Hope & Warmth!  –  Jenny H

On Thursday, July 19th both of the Fitzgerald Subaru teams came together to deliver blankets to Children’s National Medical Center. Both groups were incredibly excited to be able to provide more blankets and arts & craft kits to the hospital. One of the Subaru team members who had joined the delivery the year before was so excited to come back again that she brought extra toys to donate along with the blankets! In addition to all of the excitement, Katie Hall, another Subaru team member, had a service dog in training with her - the puppy got to know the LLS staff pretty quickly and was a great start to a Subaru Loves to Care delivery day! All in all it was a great day and the patients at Children’s National were so grateful for Subaru’s generous donation.

Fitzgerald Subaru Hurricane Harvey Relief  –  Patrick B

After seeing the need in Texas, following Hurricane Harvey, Fitzgerald Auto Mall realized that many families would be affected by this historical hurricane and they wanted to find a way to help. Throughout the 2017 Labor Day holiday, Fitzgerald Gaithersburg Subaru aggressively promoted a campaign to donate $100 for each vehicle sold during the 4-day period, to the Hurricane Harvey Texas Relief Fund. The Washington D.C. metro area, which includes Montgomery County, where Fitzgerald has huge name recognition, is a very transient area, so many of their customers – and their families – were affected by the devastation that Hurricane Harvey brought to the southern US. The response from the community was overwhelmingly positive, and Fitzgerald associates received a lot of warm feedback from their customers. Sharing the Love and supporting the community and beyond is just part of the Fitz Way!

Fitzgerald Subaru Lights the Night - Donna T  –  Patrick B

To kick off the Holiday season, the Leukemia & Lymphoma Society partnered with Fitzgerald Gaithersburg Subaru, and Fitzgerald Subaru Rockville, to host a “Light the Night” fundraiser on October 14. In preparation of the event, Fitzgerald Auto Mall put together a walk team comprised of their associates to participate in the event. The team from Fitzgerald, along with friends, family, and members of the community, walked in celebration of survivors and in celebration of the strides being made to find cures for cancer. Survivors celebrated by carrying white lanterns and taking part in an inspiring survivor ceremony with light illuminating the darkness of the night’s sky. Their team of walkers raised funds that will go a long way to help support the research of blood cancer treatments. Sharing the Love in the community is just part of The FitzWay!

Fitzgerald Subaru of Gaithersburg Loves to Care!  –  Jenny H

On July 17th, Kenny Booth from Fitzgerald Subaru of Gaithersburg and his colleagues were greeted by Honored Hero, Michael Erlandson and his family when they delivered 80 blankets, 10 arts and crafts kits, and messages of hope to the Children’s National Medical Center. We discovered that Kenny was connected to another Honored Hero, Kyle Fritschi, whose mom was Kenny’s classmate back in elementary school. As part of the visit, Lexie Gandhi from Children’s took the Fitzgerald Subaru representatives and LLS staff on a tour of the hospital, which showed us the Center’s efforts in providing a welcoming and supportive environment for patients and their families. We visited the pediatric oncology floor and the newly opened healing garden created to offer patients, families and Children’s staff a peaceful and calming space outdoors. Another highlight of the tour was seeing the cutting edge technology Children’s is developing in the research labs, including a new surgical robot – it was incredible.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to St. Martin's School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.