What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Fitzgerald Subaru of Gaithersburg

Subaru and Fitzgerald Subaru of Gaithersburg believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Still Lighting up the Night  –  D J

Fitzgerald Gaithersburg Subaru started the New Year off with a continuation of their commitment to supporting the Leukemia & Lymphoma Society and the Light the Night fundraiser event from October 2018. On January 28th, 2019, the fundraising event continued with the team of associates and managers, at Fitzgerald Gaithersburg Subaru, dressing up with Light the Night t-shirts and gave out lanterns and bags to customers and their families. That evening, another walk was organized to raise funds that will continue to help find cures for cancer. The commitment of this group to Share the Love in and around our community is what makes working at Fitzgerald a special place, that’s the FitzWay!

Share the Love by Adopting a Pet  –  Ed B

It’s been proven that pets add so much to people’s lives, their happiness, and their health. That’s why Fitzgerald Auto Mall hosts quarterly Pet Adoption events at the dealership so we can bring a pet that needs a home and a home that needs a pet, together. It is our hope that finding loving homes for dogs and cats, helps our community in many ways. It is our pleasure to see the happy faces on our customers and neighbors when they pick out their pet from the many needy ones brought into our dealership by The Humane Rescue Alliance. We support their role in advocating animal-friendly communities and to date, have aided in the adoptions of over 200 animals. The adoption events are held at our dealerships and we transform a part of the showroom floor into a friendly adoption facility and play area for the pets. Many of our employees participate in finding the right match for the pets and have even taken home a few themselves. We also have donation baskets in the showroom that are regularly filled to the brim with pet food, toys, leashes, etc., brought in by our employees and sometimes dropped off by our loyal customers. We then take them to local animal shelters. All for the love of our woofers and meowers ¿

Share the Love of Learning  –  Donna T

Fitzgerald Auto Mall continues to spread Subaru’s message to Share the Love at one of the local elementary schools, Gaithersburg Elementary in Gaithersburg, Maryland. In conjunction with an open house for parents, on October 8, hundreds of hardbound, colorful and meaningful books were brought in to the school and given out to students to take home and enjoy reading with their families. Our General Sales Manager, Felipe Teixeira and one of our long-term sales associates, Drew Huon, took their time to visit the school and meet with the school’s principal to make this donation. At Fitzgerald, we encourage continued learning for our associates, at all levels in the dealership, but we start with participating in the love of learning at our local schools. These students are our future employees and customers. Sharing the Love of learning is just one way we hope to give back to our community.

Thank You Fitzgerald for Sharing Hope & Warmth!  –  Jenny H

On Thursday, July 19th both of the Fitzgerald Subaru teams came together to deliver blankets to Children’s National Medical Center. Both groups were incredibly excited to be able to provide more blankets and arts & craft kits to the hospital. One of the Subaru team members who had joined the delivery the year before was so excited to come back again that she brought extra toys to donate along with the blankets! In addition to all of the excitement, Katie Hall, another Subaru team member, had a service dog in training with her - the puppy got to know the LLS staff pretty quickly and was a great start to a Subaru Loves to Care delivery day! All in all it was a great day and the patients at Children’s National were so grateful for Subaru’s generous donation.

Fitzgerald Subaru Hurricane Harvey Relief  –  Patrick B

After seeing the need in Texas, following Hurricane Harvey, Fitzgerald Auto Mall realized that many families would be affected by this historical hurricane and they wanted to find a way to help. Throughout the 2017 Labor Day holiday, Fitzgerald Gaithersburg Subaru aggressively promoted a campaign to donate $100 for each vehicle sold during the 4-day period, to the Hurricane Harvey Texas Relief Fund. The Washington D.C. metro area, which includes Montgomery County, where Fitzgerald has huge name recognition, is a very transient area, so many of their customers – and their families – were affected by the devastation that Hurricane Harvey brought to the southern US. The response from the community was overwhelmingly positive, and Fitzgerald associates received a lot of warm feedback from their customers. Sharing the Love and supporting the community and beyond is just part of the Fitz Way!

Fitzgerald Subaru Lights the Night - Donna T  –  Patrick B

To kick off the Holiday season, the Leukemia & Lymphoma Society partnered with Fitzgerald Gaithersburg Subaru, and Fitzgerald Subaru Rockville, to host a “Light the Night” fundraiser on October 14. In preparation of the event, Fitzgerald Auto Mall put together a walk team comprised of their associates to participate in the event. The team from Fitzgerald, along with friends, family, and members of the community, walked in celebration of survivors and in celebration of the strides being made to find cures for cancer. Survivors celebrated by carrying white lanterns and taking part in an inspiring survivor ceremony with light illuminating the darkness of the night’s sky. Their team of walkers raised funds that will go a long way to help support the research of blood cancer treatments. Sharing the Love in the community is just part of The FitzWay!

Fitzgerald Subaru of Gaithersburg Loves to Care!  –  Jenny H

On July 17th, Kenny Booth from Fitzgerald Subaru of Gaithersburg and his colleagues were greeted by Honored Hero, Michael Erlandson and his family when they delivered 80 blankets, 10 arts and crafts kits, and messages of hope to the Children’s National Medical Center. We discovered that Kenny was connected to another Honored Hero, Kyle Fritschi, whose mom was Kenny’s classmate back in elementary school. As part of the visit, Lexie Gandhi from Children’s took the Fitzgerald Subaru representatives and LLS staff on a tour of the hospital, which showed us the Center’s efforts in providing a welcoming and supportive environment for patients and their families. We visited the pediatric oncology floor and the newly opened healing garden created to offer patients, families and Children’s staff a peaceful and calming space outdoors. Another highlight of the tour was seeing the cutting edge technology Children’s is developing in the research labs, including a new surgical robot – it was incredible.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to St. Martin's School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.⿝

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

) ;
; ;